Creating Valuable Marketing Communications Materials

Effective communication with potential and existing government clients is key to the capture management process. Understanding how to deliver a consistent message using a variety of marketing communications materials makes your company stand out from your competition. To create strong marketing communications materials, you have to identify your target audiences and determine themes that, carried [...]

How to Choose Your Past Performances

When writing government proposals, whether for a competitive solicitation or a GSA Schedule, your company will almost always need to provide past performance references as a way of allowing the issuing agency to hear how well you performed under a previous contract with another client.Think of past performance as a way to write your company's [...]

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